Getting press for any new search engine is really easy. All you have to do is mention, or even just imply, that it’s a Google Killer.
It worked for Cuil. “Hey, we don’t even have a working search engine yet, but we’re a Google killer.” And when they went live, it turned out that Cuil wasn’t so cool after all.
It’s working for Wolfram Alpha. “Hey, we don’t even have a working search engine yet, but one expert suggested that we could be ‘as important as Google’.” (Subtext: Google Killer!!!)
Snape kills Google! I can haz Google killer? OMG WTF Google Killer!!!11one. Why doesn’t someone just register www.googlekiller.com and get it over with?







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